Ayesha Khanna is a reputed Fashion Designer from New York well-renowned for her city-forward luxurious pieces. In her other art life, Ayesha is a sought-after prominent Choreographer and founder of Bollywood Funk NYC Dance School in New York for the past 15 years. Inspired by her rich Indian heritage and the vibrant fashion scene of NYC, Ayesha creates unique, wearable designs that brings the best of her two worlds together. The label Naurah USA, launched in 2017, is both inspired by and dedicated to the bold and beautiful women who are hustlers by day but fashionaistas at night. Naurah designs are known for their rich hand embroideries, unique color combinations and effortless street-style.

Naurah USA designs have been featured on British Vogue, Marie Claire Magazine (Italy), National Film Awards UK, NYFW/ Walk Fashion Show hosted by Claire Sulmers ,CEO of Fashion Bomb Daily, Milan Fashion Week,  Spy News Magazine, Labotanica Magazine. Emerging Talents Milan shows, FYID / Dapper Dan Harlem Fashion Presentation. In 2019, Ayesha was also invited to create a custom dress for acclaimed singer Alyssa Raghu ( American Idol Top 8 ) for the prestigious Howdy Mody event held in Houston, Texas in honor of Prime Minister Modi. The event was attended by over 50K people with President Donald Trump and other dignitaries. Naurah USA  participated in Paris Fashion Week to showcase its Fall/ Winter 2020 collection where the designs received rave reviews from an international audience of fashion bloggers, designers and fashion publicists. Naurah USA has been featured in Fab UK Magazine and was also voted as one of top 39 designers spotted during Paris Fashion week by De mode Magazine. In 2021, Ayesha collaborated with Shop Local Designers to launch Naurah designs in SoHo, the fashion hub of NYC. In 2022 Ayesha launched her Fall collection, The Fierce at Awesome Top Model NYFW Edition. The collection, an ode to her own personal journey and a dedication to her daughter, was deeply appreciated by the audience and media at large. Now, with the launch of our very own E commerce store in 2023, Ayesha is proud to share her inspired designs with women who aspire to push beyond boundaries and chase their dreams fearlessly.

Ayesha Khanna